Disney to merge Disney Interactive & Disney Consumer Products divisions
- Details
- Published on June 29, 2015 @ 07:07 pm
- Written by Arielle
Today, The Walt Disney Company announced their plans to merge their game development division Disney Interactive and their consumer products division into one combined segment of the company. The new division, Disney Consumer Products and Interactive Media (DCPI), will be co-run by co-chairs Leslie Ferraro and Jimmy Pitaro.
This merger of the two divisions was done in response to the growth of technology in the consumer marketplace, with the hopes that the new division can "share technological expertise and maximize opportunities and efficiencies" while building strategies to deliver the most cutting-edge, interactive consumer experiences and products on the market.
A brand new team in the merged division called DCPI Labs will focus on creating new products that go beyond the expectations of the consumers by using the latest technology. Disney plans to report the combined businesses for financial reporting purposes at the start of their new fiscal year of 2016, beginning late-September 2015.
For more information about the new Disney Consumer Products and Interactive Media division, you can read the full press release here.
As for what this means for the future, and how it relates to Kingdom Hearts? Who knows, but maybe we are just one more step forward to the day we will finally see Kingdom Hearts in Disney Infinity! With the high demand and interest being acknowledged by Disney staff, as well as Disney's increased involvement with Kingdom Hearts 3's promotion, it definitely seems to be more likely. After all, what better way to promote both Disney Infinity and Kingdom Hearts 3 than by killing two birds with one stone by incorporating Sora into the world of Infinity?
Source: Wall Street Journal
COMMENTS
*looks at the thread*
Disney Interactive...you WILL be ASSIMILATED...
OK, in all seriousness, I am interested in seeing how this is going to pan out in the future such as if there will be new stipulations on some new IPs that they might bring up in the future or how it may impact Kingdom Hearts III at the very least (perhaps making a worldwide release mandatory?).
I'm really surprised that nobody sees the potential of this?! In layman terms, Disney's video game department (Disney Interactive) is teaming up with Disney's toy production department in order to make them one whole unit (as games are interactive toys of entertainment at the end of the day).
For Kingdom Hearts, this means that Disney can finally release Kingdom Hearts toys and figurines without them being exclusive to Japan, so, if anybody was interested in a Sora play arts Kai or Dream Eater plushie... this is fantastic news!
I'm really surprised that nobody sees the potential of this?! In layman terms, Disney's video game department (Disney Interactive) is teaming up with Disney's toy production department in order to make them one whole unit (as games are interactive toys of entertainment at the end of the day).
For Kingdom Hearts, this means that Disney can finally release Kingdom Hearts toys and figurines without them being exclusive to Japan, so, if anybody was interested in a Sora play arts Kai or Dream Eater plushie... this is fantastic news!
Not exactly. Square Enix still has majority merchandising rights and that isn't really how getting the SE-made merchandise out of Japan works.
Not exactly. Square Enix still has majority merchandising rights and that isn't really how getting the SE-made merchandise out of Japan works.
Oh really? that's a surprise. I thought that Disney outright owns everything related to Kingdom Hearts despite Square Enix being the developers. So much for the "potential" this could have provide in regards to merchandise internationally speaking.
Aside Kingdom Hearts and Disney Infinity, Disney Interactive were suffering from major financial losses, so I suppose, this was a better means to keep Disney Interactive profitable as Disney Merchandising is on a roll with the Frozen franchise alone.
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July 1, 2015 @ 02:30 amOffline